Founded by Rebecca Oliver-Mooney, Rewrite the Story brings together deep experience across FMCG, category strategy, leadership and communications.
Rebecca has spent her career working with brands, retailers, founders and teams to turn insight into action, helping organisations grow, present with impact, and navigate change with clarity and confidence.
Alongside corporate work, Rewrite the Story is intentionally designed to support small organisations and early-stage businesses, ensuring great thinking isn’t only accessible to those with big budgets.
Rebecca is a purpose-driven commercial leader and visionary founder whose career uniquely blends strategic retail and supplier expertise with a deep commitment to inclusive change.
Rebecca combines strategic insight with empathy, collaboration and lived experience to help leaders and organisations revisit narratives, break barriers and create futures that are more inclusive, impactful and human-centred.
Matt Bowler-Jones is a dynamic business leader and transformational thinker whose career spans executive leadership, people-centric growth and change-making within the consumer and retail landscape. He brings a track record of collaborative leadership and commercial strategy, driving strategic growth with a blend of customer focus and organisational agility across brands, own label, challenger and start-ups.
His approach to rewriting the story is rooted in his ability to lead with empathy, creativity and strategic insight, qualities he actively shares through his engagement with initiatives that champion inclusive leadership and narrative-driven impact.