REWRITE THE STORY
We help people and organisations rewrite the story they tell, and the results that follow.
We help people and organisations rewrite the story they tell, and the results that follow.
Rewrite the Story blends insight, strategy and storytelling to help businesses grow, communicate with confidence, and make better decisions.
From commercial strategy, category strategy and presentations that land, to hands-on support for small organisations and founders, we turn complexity into clarity.

Insight-led thinking that unlocks growth, sharpens focus and builds compelling category narratives

Presentations, storytelling and coaching that help ideas land, influence decision-makers and drive action.

Practical, affordable support for founders, start-ups and small teams who need clarity, confidence and commercial direction.
Rewrite the Story was created from a simple belief:
Data tells, but stories connect.
Too often, brilliant insight gets lost in complexity. Great ideas fail to land. Confident people doubt themselves. Businesses know what they want to achieve, but struggle to articulate how or why.
Rewrite the Story exists to bridge that gap, combining commercial rigour with human storytelling to help people communicate more clearly and act more confidently.
Founded by Rebecca Oliver-Mooney, Rewrite the Story brings together deep experience across FMCG, category strategy, leadership and communications.
Rebecca has spent her career working with brands, retailers, founders and teams to turn insight into action, helping organisations grow, present with impact, and navigate change with clarity and confidence.
Alongside corporate work, Rewrite the Story is intentionally designed to support small organisations and early-stage businesses, ensuring great thinking isn’t only accessible to those with big budgets.
Rebecca is a purpose-driven commercial leader and visionary founder whose career uniquely blends strategic retail and supplier expertise with a deep commitment to inclusive change.
Rebecca combines strategic insight with empathy, collaboration and lived experience to help leaders and organisations revisit narratives, break barriers and create futures that are more inclusive, impactful and human-centred.
Matt Bowler-Jones is a dynamic business leader and transformational thinker whose career spans executive leadership, people-centric growth and change-making within the consumer and retail landscape. He brings a track record of collaborative leadership and commercial strategy, driving strategic growth with a blend of customer focus and organisational agility across brands, own label, challenger and start-ups.
His approach to rewriting the story is rooted in his ability to lead with empathy, creativity and strategic insight, qualities he actively shares through his engagement with initiatives that champion inclusive leadership and narrative-driven impact.

Every decision, pitch, strategy and presentation is shaped by story, whether you’re intentional about it or not.
Story isn’t about spin.
It’s about clarity, connection and confidence.
At Rewrite the Story, we believe the most powerful stories are:
When story and strategy align, people understand faster, decide better and move together.

We help teams see their category differently, and act on it.
Whether you’re shaping a long-term vision or solving a specific commercial challenge, our category support is practical, insight-driven and outcome-focused.
This includes:
The outcome:
Clear direction, confident decision-making, and a story that brings your category strategy to life.

Great ideas deserve great delivery.
Great communication is the key to inspiring and engaging people, especially in leadership roles. However, Glossophobia, the phobia of public speaking, is the most common phobia, ahead of death, spiders and heights. 73% of people experience some degree of anxiety and nervousness when it comes to public speaking.
We help individuals and teams build presentations that are clear, compelling and confident, without losing authenticity, allowing you to leave audiences feeling engaged and inspired and leaving you feeling like you have presented with power.
Support includes:
The outcome:
Presentations that land, stories that resonate, and people who show up with confidence.

Practical support for people building something from the ground up.
We work with founders, start-ups and small teams who need clarity, structure and confidence, without the complexity or cost of large consultancies.
This might include:
Our approach:
Human, flexible and grounded in real-world experience, meeting you where you are, and helping you move forward with confidence.
Contact: Rebecca Oliver-Mooney Email: rebecca@rewritethestory.co.uk Phone: 07825 148642 Contact: Matt Bowler-Jones Email: matt@rewritethestory.co.uk Phone: 07919 595557